Open to Growth Marketing & MarTech Roles

Shraddha Rawool

Growth Marketing &
MarTech Professional

Helping B2B SaaS companies scale acquisition through paid media, SEO, automation, and conversion-focused marketing systems.

View Case Studies Contact Me →
SR
📉 CPL Reduced by 75%
📈 Organic Traffic +610%

Selected Results

75%
CPL Reduction
LinkedIn Ads Optimization
70+
Leads / Month
B2B SaaS Campaigns
₹3.6L
Ad Spend Managed
Google + LinkedIn Ads
10K→71K
SEO Growth
Organic Traffic (Privy)
About Me

From Data-Driven Research
to Growth Marketing

Shraddha Rawool is a Growth Marketing & MarTech Professional with 4+ years of experience across Performance Marketing, SEO, Analytics, CRM Automation, and AI-powered marketing operations.

4+ Years of Growth Marketing Experience
Paid Cross-channel Campaign Management — Google & LinkedIn Ads
B2B SaaS Industry Focus
5+ MarTech Tools Proficient

With a background in Biotechnology, she brings a research-driven and analytical approach to customer acquisition and growth. Her experience spans Google Ads, LinkedIn Ads, SEO strategy, funnel optimization, attribution, CRM automation, and AI-assisted marketing workflows.

Her focus: identify growth bottlenecks, build scalable systems, and create measurable business impact.

Performance Marketing SEO Strategy Marketing Automation Analytics & Attribution CRM (HubSpot, Zoho) AI Workflows Demand Generation Funnel Optimization
Case Studies

Results That Drive Business Growth

Real campaigns. Real budgets. Real outcomes — not responsibilities.

Case Study 01

Cutting LinkedIn CPL by 75%

Challenge
LinkedIn campaigns generating leads at ₹4,000–₹5,000 CPL despite highly qualified audience targeting — unsustainable at scale.
Action Taken
Shifted optimization from audience targeting to creative performance — structured testing, creative refreshes, hook experimentation, delivery optimization, and automation rules.
Result
Reduced CPL to ₹700–₹1,200 while simultaneously growing impressions, clicks, and engagement.
75% CPL Reduction 204% Impressions Growth 104% Click Growth 83% Engagement Growth
Case Study 02

Scaling Google Ads on a Smaller Budget

Challenge
Improve lead generation efficiency in a competitive B2B SaaS market while reducing advertising spend significantly.
Action Taken
Restructured campaigns into intent-based keyword clusters and created customized ad copy tightly aligned with search intent at each funnel stage.
Result
Improved CTR dramatically and generated qualified leads at a fraction of the previous budget — proving efficiency over volume.
203 Qualified Leads 114% CTR Growth ₹748 Best CPL 70% Budget Reduction
Case Study 03

Building an SEO Growth Engine

Challenge
Accelerate organic growth and establish topical authority in the DPDP compliance space — a niche, competitive market.
Action Taken
Built a full-funnel SEO framework: content strategy, topical authority mapping, internal linking, SERP visibility optimization, and AI-supported content workflows.
Result
Created a compounding organic growth engine delivering sustained traffic and keyword expansion with minimal incremental investment.
10K → 71K Organic Visits 610% Traffic Growth 220 → 514 Keywords
Case Study 04

Identifying Critical SEO Migration Risks

Challenge
A website migration introduced risks that could silently destroy ranking signals and organic traffic — often undetected until months later.
Action Taken
Conducted a pre/post migration SEO audit focused on URL structure changes, redirect integrity, crawlability, and indexation impact analysis.
Result
Surfaced critical risks before they impacted rankings. Provided prioritized recommendations to preserve and protect search visibility.
Migration Audit Indexation Analysis Redirect Gap Identified Risk Prevented
Expertise

Skills & MarTech Stack

A full-stack growth marketing skill set built for B2B SaaS acquisition and retention.

🚀
Growth Marketing
  • Lead Generation
  • Funnel Optimization
  • Demand Generation
  • CRO
  • Campaign Strategy
📊
Performance Marketing
  • Google Ads
  • LinkedIn Ads
  • A/B Testing
  • Budget Scaling
🔍
SEO
  • Technical SEO
  • Keyword Research
  • Content Strategy
  • Website Audits
🛠️
MarTech & Analytics
  • GA4 & GTM
  • HubSpot
  • Zoho CRM
  • Looker Studio
  • Attribution
🤖
AI & Automation
  • Claude Workflows
  • SEO Automation
  • Reporting Automation
  • Content Operations
Experience

Professional Timeline

IDfy
Senior Performance Marketing Executive
Led paid media strategy across Google and LinkedIn. Drove 75% CPL reduction through creative-led optimisation and implemented AI-supported marketing workflows.
Google Ads LinkedIn Ads AI Workflows CPL Optimisation Performance Marketing
DESS Digital Meetings
Marketing Executive
Developed and executed communication-driven marketing strategies to strengthen brand visibility and audience engagement. Produced content across digital channels — blogs, social media, email campaigns, and presentation decks — aligned to brand and business objectives.
Google Ads LinkedIn Ads Content Marketing Email Campaigns Brand Strategy
ETP International
Marketing Executive
Executed B2B lead generation campaigns on Google Ads and LinkedIn Ads, with hands-on exposure to paid media optimisation. Ran email campaigns via Zoho Campaigns, managed database enrichment for improved targeting, and analysed campaign performance to drive actionable improvements. Supported CRM adoption by training the sales team on Zoho CRM and lead management workflows.
Google Ads LinkedIn Ads Zoho CRM Email Marketing Performance Marketing Data & Analytics
Get In Touch

Let's Build Growth Together

Open to Growth Marketing, Performance Marketing, Demand Generation, and MarTech roles.

srawool84@gmail.com
linkedin.com/in/shraddha-r-b86096158
+91 9930438375

Ready to drive growth?

Looking for a Growth Marketer who brings analytical rigor, creative testing, and proven results? Let's talk.

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